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“Making It Happen” Internet Marketing Blog


Great Marketing Starts with Great Research

When marketing your company, no matter how wonderful your product or service might be, there will always be more information you could use to boost your sales. You probably have discovered that when it comes to the consumer’s choice, there are a lot of products or services similar to your own. So how can you […]



What is Adventure Travel?

Posted on July 2nd, by Pamela Ravenwood in Adventure Travel Marketing, Arizona SEO Company. No Comments

Today’s hot industry topic online and off is adventure travel. Having owned an adventure travel company and now owning a marketing company who has promoted adventure travel companies for the past seven years, I find it fascinating that a turn of events has moved people toward this topic. It appears more people are buying less […]



How Facebook Tracks You: Gaining The Marketing Benefits

Posted on June 26th, by Pamela Ravenwood in Facebook Marketing. 2 comments

We all have a love/hate relationship with Facebook. We want to stay in touch with friends, play a little Candy Crush, know when someone in the family has had a baby or has died – unfortunately Facebook has become the premier tool of all things news. Because we use this platform so often to gather […]



Visual Storytelling For Your Adventure Tourism Company

Posted on May 30th, by Pamela Ravenwood in DIY SEO, Facebook Marketing, SEO. No Comments

In the ever changing industry of digital marketing, social media platforms are now encouraging users to leverage visual storytelling. Companies like Facebook are even rewarding users who implement Facebook Live by serving the post up to more users than an average post would. Instagram has implemented stories, taking their cue from Snapchat because of its […]



The Value of Following Social Accounts

Posted on May 24th, by Pamela Ravenwood in Facebook Marketing. 3 comments

If you love a great deal for yourself or someone you love, often the best hidden secrets lie within company’s social media accounts, specifically Facebook. To find these deals, it’s often best to follow all of your favorite company’s social accounts and stay active within them so that the Facebook algorithm remembers to serve up […]



How to Use Facebook Marketing for Small Business

Posted on May 16th, by Pamela Ravenwood in Facebook Marketing. No Comments

You have heard of SEO and optimizing your website, but have you optimized your business Facebook account? Are you using Facebook to market your small business properly? Or do you find yourself confused and lost?     In the past, Facebook was just considered a social tool, a way of communicating with clients and potential […]



Marketing Your Adventure Tourism Business

Posted on April 28th, by Pamela Ravenwood in Digital Marketing News, Marketing News. No Comments

If you are in the adventure tourism industry, it likely all began with a deep passion for the type of adventure you are promoting. You thrive on being in nature, outdoors, meeting a great challenge, an adrenaline rush or you just love nature’s beauty. What you probably didn’t start with was a passion for having to […]



SEO For Your Business: A Few Handy Steps

Posted on April 4th, by Pamela Ravenwood in DIY SEO, SEO. No Comments

The practice of SEO requires diligence and patience. Often when a client recognizes that their website is not showing up in the search engine in a way or position that they had anticipated, they immediately want their SEO fixed. SEO, which stands for Search Engine Optimization, is best described like telling your website how to […]



Social Media Marketing World 2017 – San Diego

Posted on March 24th, by seoessentialsolutions in Social Media For Small Businesses. No Comments

Yes, we attended and rubbed shoulders with some of the best in the industry. Did you attend? What did you learn?


SEO: Three Reasons Why It Is Still So Important

Posted on February 24th, by Bonnie Sedan in Marketing, Marketing News, SEO. No Comments

S to the Izzo! Yes, SEO is still super fresh and very important to any website. Rumors of it dying off have left a big gap for those who are utilizing an SEO strategy to jump ahead and grab a larger portion of their target market. With that being said, and with the changes happening […]