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“Making It Happen” Internet Marketing Blog


What Social Marketing Is Not

When it comes to technology, especially that of social marketing – it can be difficult to determine if your Social Marketer really knows what he or she is doing. Few business owners understand Social Marketing from top to bottom, while others just don’t have the time to monitor their chosen Social team.   Today we […]



Best Digital Lead Generation Tactics

    Observing the latest study on Lead Generation Strategy Trends conducted by professional surveying group Ascend2 , it was hardly a surprise that Email is still topping the list. Before you pull out your credit card and start purchasing email lists – STOP. Utilizing Email and nurture campaigns is very complex in nature. Acquiring […]



Making Your LinkedIn Profile Work For You

Posted on June 22nd, by Bonnie Sedan in Digital Marketing News, Social Media For Small Businesses. No Comments

  LinkedIn, the world’s largest professional network, is a social outlet and a resource for businesses and business people. For business people who work for others, it’s a great way to network, connect with new business people and read up on the latest and greatest business news.   For businesses and business owners, LinkedIn can […]



Taking Something and Making It Better: Bookbub’s Marketing Strategy

  When one thinks of book sales, they often think of Amazon and Barnes and Noble. For independent authors or publishers this equals a near death sentence in launching a book that hasn’t been listed on the New York Times Bestseller List or can’t seem to gain traction within mainstream venues. The E-book has given […]



Strong Women Quotes

Posted on June 14th, by Pamela Ravenwood in Arizona SEO Company. No Comments



Making A Living and Making A Life: Small Business Owner Quandries

  We set out to walk the Camino de Santiago, an ancient pilgrimage in Spain. The plan was created almost two years before we actually walked it. Many stories start out this way – an idea comes to mind, you begin to plan around it and either it fizzles out or by some miracle it […]



Improving Conversions on Your Website: The Missing Factors

You have built your website and maybe you even have a lot of traffic – so now that you have accomplished the difficult portion of work, maybe you are asking yourself why more people aren’t ‘converting’.



Mapping Your Buyers Journey Through Your Website

  Understanding what motivates those who visit your website to either contact you, make a reservation or a purchase is critical in today’s world were the attention span of most is growing smaller by the second. If you don’t show the potential customer immediately what they need – forget about it. Grocery stores for years […]



Feeling Overwhelmed As a Small Business Owner: Here Are Why Smart People Under Perform

Posted on February 15th, by Pamela Ravenwood in Digital Marketing News, Marketing, Marketing News, Small Business Development. No Comments

I love gathering information and tips from other professionals. There are so many amazing, creative, and extremely articulate people online and in print today that when seeking resources, it is just a matter of time. Today’s tips were extracted from an interview between Maria Forleo and leading expert on entrepreneurial ADD and Psychiatrist and Author […]



Facebook To Roll Out New Post Responses Beyond “Like”

So what type of buttons will Facebook be rolling out? The button is actually a series of emoticons that you can choose from. Facebook apparently worked with sociologists to carefully choose images that represent the emotions Facebook finds appropriate and not too negative.