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Building Branding Awareness


Best Digital Lead Generation Tactics

    Observing the latest study on Lead Generation Strategy Trends conducted by professional surveying group Ascend2 , it was hardly a surprise that Email is still topping the list. Before you pull out your credit card and start purchasing email lists – STOP. Utilizing Email and nurture campaigns is very complex in nature. Acquiring […]



Taking Something and Making It Better: Bookbub’s Marketing Strategy

  When one thinks of book sales, they often think of Amazon and Barnes and Noble. For independent authors or publishers this equals a near death sentence in launching a book that hasn’t been listed on the New York Times Bestseller List or can’t seem to gain traction within mainstream venues. The E-book has given […]



Making A Living and Making A Life: Small Business Owner Quandries

  We set out to walk the Camino de Santiago, an ancient pilgrimage in Spain. The plan was created almost two years before we actually walked it. Many stories start out this way – an idea comes to mind, you begin to plan around it and either it fizzles out or by some miracle it […]



Improving Conversions on Your Website: The Missing Factors

You have built your website and maybe you even have a lot of traffic – so now that you have accomplished the difficult portion of work, maybe you are asking yourself why more people aren’t ‘converting’.



Mapping Your Buyers Journey Through Your Website

  Understanding what motivates those who visit your website to either contact you, make a reservation or a purchase is critical in today’s world were the attention span of most is growing smaller by the second. If you don’t show the potential customer immediately what they need – forget about it. Grocery stores for years […]