Examples of How SEO Works
Search engine optimization and its complex workings can be quite technical and complicated to explain. What we often hear people asking is – how can SEO help my business. With that, we will give you a few case studies from our clients.
SEO For Real Estate Agents
Two local real estate agents approached SEO Essential Solutions about getting their website to show up for particular keywords in the search engines. These agents work in an area that is highly competitive for real estate and despite that, do quite well for themselves. Among over 700 realtors, they were named the top 20 in sales. Word-of-mouth brought in most of their prospects and clients.
They had noticed another agent within their same office beginning receiving more phone calls and more leads. They came to understand that the calls and leads the other realtor was receiving was due to an thoroughly optimized website.
The agents realized that while print ads had worked well in the past, today it was all about the website and showing up in search engines such as Google. Being listed on the front page for search terms such as “Name of Town real estate” or “Name of Town foreclosures”, etc. was key.
SEO Essential Solutions assessed their website and put together an SEO proposal that was well within their budget for their first month. After that first month, we saw their rankings go up considerably, but not enough to get on Google’s front page.
Organic SEO can take months for results to show, depending on the fixes, so we knew that while they saw some changes, greater changes were yet to come. Pleased with their first month’s results, they requested a proposal for the following month, and the month after that, and so on. Within four months, they were finally showing up on Google’s first page and even in first place for some of their desired search terms.
Trying to hold this position, we still to this day assist these agents with SEO work; working within their budget and amending strategies from month to month. If you are a realtor in need of affordable SEO services, allow SEO Essential Solutions to create a proposal that suits your goals and budget requirements.
SEO: Reputation Management
SEO Essential Solutions had a large International Company approach us about a very complex issue regarding their brand name and reputation that had been slashed all over the internet. These negative results were due to the company being sued and commentary surrounding the issue.
Reputation management can be a long and arduous project, especially when websites that have good standings are doing the badmouthing.
The strategy built for this organization consisted of using the company’s media team and public relations team to brainstorm a complex strategic plan. We were able to use resources within their company including that of writers, bloggers and blog commenters in addition to utilizing our team of strategists, link builders and content writers. This kept the company within their given budget while providing them with extraordinary results.
SEO Essential Solutions still currently works with this company, as we have built a strong and lasting business relationship. Our team has since pushed down negative results against the company, currently holding the top 17 of 20 positions in Google for their brand name, and top 20 positions for three of their four key terms for sales.
While these are just a few examples of how SEO works, we, as consultants, know it does work and can help you company considerably. Every business will have its own goals and objectives in regards to what it wants to accomplish with its website and therefore their strategy will differ. The important thing to know is no matter what your budget is, whether you are a small real estate firm or a large corporation, results can be obtained and goals achieved.
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