SEO is “Search Engine Optimization”. The word SEO scares people and can be intimidating. Search Engine Optimization is simply the process of affecting the visibility of a website or web page in a search engine’s natural or un-paid organic search results. Optimizing your website means making it user friendly to search engines so that you are ranked higher for types of keywords you believe your audience is using to find you. Think of it this way, search engines like Google has to use some type of criteria to identify what website it serves up to you when you do a search. We try and identify that criteria and make sure your website is meeting it to the best of its capacity.
You can also read this article on what SEO is written by Portent titled WTF is SEO.
SEO is a broad term and the amount of optimization applied to your site can vary. Web designers typically integrate basic SEO principles into your site, but to what capacity could be unknown unless a company that specializes in SEO audits your site. If you aren’t receiving the amount of traffic to your website that you desire or your website isn’t showing up for particular keywords, it is possible you don’t have enough SEO.
SEO is also an ongoing process as keywords change, the rules of search engines change, updates are made to websites and sometimes the site structure changes.
If you have a website, yes, you need SEO. According to a 2012 study, 78.1% of the population within the United States uses the Internet. People use the Internet to find information about a product or service or to look up a company. The Internet is replacing print ads and the phone book which leaves your company at the mercy of being found online. Add to this the amount of smartphones being used to quickly look up information and you can see how important it is for your website to show up in a search. In 2012 one person in five made a purchase after looking up local information on their smartphone.
SEO doesn’t have to be expensive. It is like dental care in some ways, you can pay for as much as you can afford, tackling the most pressing issues first and working your way toward repair long term issues second. With SEO Essential Solutions we try and provide you with the most essential solutions that are within your budget so that you can receive the necessary treatment right away.
SEO is like automotive repair, a professional technician can save you time and frustration by cutting straight to the problem and repairing it immediately. It is possible you can tinker with your SEO, make some changes and wait to see if they work but if you haven’t done it correctly you take the risk of having your site ‘de-indexed’ by search engines like Google or even penalized. Google doesn’t like when people try and cheat them. At SEO Essential Solutions we like to educate our clients as much as possible about what we are doing for their website and what tasks we are performing. We don’t want your company to have to depend on SEO any more than you do. If there is a task we can teach you and you have the time to take on, we are more than happy to assist you in doing the project yourself.
This is how it all goes down. You fill out our Contact form or you call us. We take a look at your website and then call you back with a list of questions. We look at how your website is being indexed, what keywords you are using or not using, if you have proper title and description tags, how many links are coming to your site and with what types of anchor text, how you are showing up on the search engines and more. We also ask you questions about what you have and haven’t done for your website. You tell us what your goals are, frustrations and why you called and from there we put together a detailed proposal for you.
After your proposal is prepared we set a date to go over it with you and explain why we chose the fixes we outlined for you. We then go over the cost. Most of the time we amortize the payments and work over a six month period so that it is more affordable to you and the changes can go into affect.
Organic SEO does take time, don’t let anybody sell you on something that will happen overnight.
After reviewing your proposal you can determine whether it is something you want to move forward with, if you need it adjusted for price or time and when you want to start. Average monthly costs for SEO and full scale Digital Marketing campaigns with our company can range from $800 a month and up. Sometimes we take on smaller projects when a client just needs a business Facebook page put up or keyword research.
You can read more about our SEO processes here. Our Arizona SEO Company is here to answer all of your SEO questions, and make this a comfy and easy process. Contact us by emailing: contact (@) seoessentialsolutions.com, today!