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Inbound Marketing

Taking Something and Making It Better: Bookbub’s Marketing Strategy

  When one thinks of book sales, they often think of Amazon and Barnes and Noble. For independent authors or publishers this equals a near death sentence in launching a book that hasn’t been listed on the New York Times Bestseller List or can’t seem to gain traction within mainstream venues. The E-book has given […]

Making A Living and Making A Life: Small Business Owner Quandries

  We set out to walk the Camino de Santiago, an ancient pilgrimage in Spain. The plan was created almost two years before we actually walked it. Many stories start out this way – an idea comes to mind, you begin to plan around it and either it fizzles out or by some miracle it […]

Building Your Email List

When one thinks of marketing, they often neglect or forget about their email list. Surprisingly, email is still relevant, despite all the negative talk about people being too busy and not using email. With email, you have a direct communication opportunity with your potential clientele that doesn’t happen with social media or pay-per-click advertising. If […]

Facebook Is Blowing Adwords Out of The Water

True story, client who has had an ongoing Google Adwords budget comes to us stating they need more business. Client states they can’t seem to compete organically as their competition has ten times the budget they have and their Adwords are just performing so so. This is a story we hear often – people don’t […]

Remarketing Solutions 2015

Remarketing or Retargeting can mean many things to different people. It is all the buzz right now and rightly so. Deciding how to build your remarketing campaign can be dependent upon your goal and budget. When putting a remarketing strategy into place, don’t forget to follow it through and make it an integrated part of […]