Inbound Marketing | What is Inbound Marketing |

Inbound Marketing

Lead Generation is usually at the top of every client’s list. There are many ways in which companies have traditionally gained leads, from cold calling individuals to trade shows  Today, generating leads is tightly tied to a company’s Inbound Marketing Strategy.

Because Inbound Marketing is dependent on earning the attention of prospects, making yourself easy to be found, producing value content and drawing customers to your website, any B2B or even B2C company MUST have a strong Strategic Internet Marketing plan that they have implemented into their everyday business.

According to a study conducted by Marketing Sherpa in 2012, Business-to-Business Company’s (B2B’s) stated that most of their leads were coming from forms of Inbound Marketing which included SEO, PPC, Email Marketing, Content and Webinars.

industrial industry lead generation

B2B’s stated that they were finding it more difficult to get the attention of their prospect and that it was clear that they needed to “build a stronger, clearer value proposition” that could be communicated quickly and easily.

B2B’s also stated that multichannel messaging was rated as the most effective tactic for increasing engagement with their company.

Inbound Marketing For You

With SEO Essential Solutions we will assist you in building out your Inbound Marketing Strategy, no matter what size company you are or if you are a B2B or B2C organization, a mom-and-pop business, a small business or a microbusiness.

Contact us today to find out how we might be of help to you and your company.