SEO Reports and Analysis

Obtaining and understanding SEO reports is valuable marketing information for your company. What types of reporting do you need?

Visibility Reporting – Before we begin your campaign, we run a visibility report to determine how your website is showing up for a handful of relative keywords. This is followed by a second report for the keywords that are chosen for your company. These reports will help us determine your position in websites such as Google, Yahoo and Bing. These reports are then ran each month to determine how your website is doing with the SEO work being performed on it.

Analytics Reporting – If your website is capable of having code placed on it from Google, we will run detailed analytics reporting. Analytics can tell you where your traffic is coming from, who is linking to you, what key terms people are using, what parts of the world or what town in the United States people are coming to you from, how long they are staying on your website, what pages they are looking at, and whether they made a purchase. You can observe your client’s purchase path or conversion path – or if that client left, from what page did they jump off from. All of this information helps us gain insight into how to improve your marketing plan or even tweak your website.