Working out of one of the most beautiful places in the Southwest has its ups and downs. The downs – well, it is always beautiful outside and who can work when there is sun to be soaked up, trails to hike, creeks to swim, shopping to be had?
The up-side, well, there is sun to be soaked up, trails to hike, creeks to swim…..
Being an SEO consultant and company will always have its challenges, no matter where we conduct business. The primary reason for this is the lack of understanding people generally have in determining what exactly SEO is.
Being Your Own SEO Company
Business owners and marketing directors alike read about SEO online or in books – they learn a few tricks and then feel as if they have it mastered. Why hire somebody from the outside, they might ask? We can do our own. While there are tricks and procedures every business owner or marketing director should be doing, there are other tricks and procedures that only come with experience. If that isn’t enough, the amount of time it takes to do SEO properly is huge. It isn’t just a matter of slapping up a few meta tags, submitting your company’s website to search engines and directories and then waiting for traffic to flow in. And yet we hear this from customers time and time again. “I tried to do my own SEO, I did xyx and still didn’t see results – SEO doesn’t work.”
Does one really think SEO doesn’t work or have they not justified its expense to themselves? After all, many people are just now getting on board with the necessity of owning a website. Paying for SEO feels may feel like a luxury.
But just as having a marketing plan is critical to any company’s success, so is the marketing value SEO has.
Knowing the number of people using the Internet to shop, make reservations or secure accommodations – why would anybody not want to utilize this marketing source to its fullest?
The Value of Organic SEO
Organic SEO takes time, patience and knowledge. The longer you put it off, the longer in line your website has to wait in line to be in the game. Yes you can pay for traffic through Pay-Per-Click, but this does nothing for your site’s organic results. Bringing your site up to speed organically is like investing in a quality home foundation. Any work will help secure it. The more work you put into it, the more secure it will become.
Can We Afford An SEO Company?
We hear clients also state that they can’t afford full SEO services so why should they have SEO at all? As per the metaphor above, even the smallest amount of work will help. No work at all leaves you out in the cold to compete with millions of other websites for customers. So the bigger question could be, can you afford not to have SEO and be left out?
While nobody wants to be dependent upon another company to succeed, we at SEO Essential Solutions recognize this and work hard at educating our clients in regards to what approach we are taking to optimizing their site, why, and how. If the client then wants to continue the work, they can do so. If they don’t want to bother with it, they know we will always be available.
Of course, the more the client becomes successful search engine optimization masters of their own – the more time we have to soak up Sedona’s sun, hike its trails and enjoy its creeks.
Pamela Ravenwood is an SEO analyst and consultant in Sedona, Arizona with SEO Essential Solutions. Ms. Ravenwood specializes in social media, increasing website rankings and website analysis.