As SEO specialists, we often have to hire assistance. For example, building links is a long arduous process, so I put up a job on Elance to see what sort of talent was out there for link building. What I discovered was that there are a lot of people out there pretending to know how to build links, who are still buying links on your behalf to unrelated crummy sites, who also offer other services that are outdated and most likely apt to get your site delisted from Google.
I was quite shocked and thought, how would anybody not familiar with the business of SEO be capable of knowing who to hire that will give them exactly what they need? They most likely don’t and just hire the person who is the cheapest or seems the most impressive.
This is when I decided that we need to offer SEO Project Management services. Large or small companies that know they need search engine optimization but are not familiar with what SEO is, beyond what they have read, may not be equipped to hire SEO specialists either in-house or to be out sourced without some professional assistance. Most people are operating on a shoe-string budget and of course want to get the most for their money, don’t want to find themselves stuck with somebody who promises a lot, charges a fortune and delivers next to nothing.
This is where SEO Essential Solutions can help. If you are such a company or manager, we can help you. We will assist you in meeting your companies goals, finding the right outsourced companies to work with you and make sure they are providing you with SEO services that will truly help you. We will also make sure they are providing reporting and that you are getting what you pay for.
We are currently providing such services for a company that had already established a SEO relationship with a large corporation. After reviewing their documents, we realized they had not been given over $3,000 worth of deliverables that the company said was completed. In exchange for the error, the company provided our clients with a large amount of free services in order to maintain their relationship and to make up for their error. What this says to me is that even well known and established SEO companies make mistakes.
If you are interested in having assistance in managing or auditing your SEO contracts or services, please feel free to contact us for more details.