In little more than two years, Pinterest has become a prominent player in the social media scene. Pinterest has grown from just a little more than 4 million active users at the end of 2011 (according to their Facebook page) to just over 8.3 million active users today.
Pinterest is the third most popular social website (Experian traffic report April 2012), just behind Twitter and Facebook. In just over six months, Pinterest has become more popular than LinkedIn, Foursquare, Instagram, and Google+ (based on traffic volume).
Social Link Signals From Pinterest
A recent SEO experiment, to see the impact of Pinterest and the potential social link equity one can generate from “Pinning” pictures, showed some interesting results.
For the sample, an SEO company took a domain with very little equity (0 inbound links) and created a Pinterest account for it. The SEO team then pinned two recipes for Pinterest users to share.
Within one week after pinning to the Pinterest wall, the site accumulated over 150 links.
The site previously only showed up for one keyword query. One week after pinning, the site was indexed for 25 queries (mostly long tail keywords, low competition terms), according to Google webmaster tools.
Pinterest pins for the two recipes were few and far between. However, by merely pinning two recipe pages to Pinterest, links from other sites such as WordPress blog sites, Tumblr, and Google images, all posted new backlinks. Thus, we were creating social buzz, and more visibility, for the site overall.
Value of Pinning
While this strategy may not necessarily give a massive boost to established brands or highly competitive keywords, it will help diversify your backlink profile. Pinning is an easy way to inject some fresh content and new social citation for your site, and Google rewards fresh content.
The more creative and interesting images you have on Pinterest, the greater your online influence and exposure will be.
Pinterest Audience Is Growing
Whether you are a small business or large company, Pinterest is worth investing your time and attention.
With all the growth Pinterest has received domestically, the company is now looking to go global. Currently, they are looking to add French, German, Japanese, Portuguese and Spanish sites.
Another factor to consider is, demographically, the male to female gap is closing. In September 2011, 74 percent of the user base on Pinterest was female and 25 percent was male.
Fast forward to March 2012, the numbers are starting to shift to a more balanced gender viewership with 65 percent of the base being female, and 35 percent of the base being male (according to comScore March 2012). Also, during this time you will notice on the graphs below that overall age range of users in the 35-54 range has grown five percent.