As a Search Engine Optimization specialist, we have a large handful of strategies we use to help people’s websites show up better in the search engines. Everybody wants to be on the first page of Google for keywords within their industry but getting to this position requires patience. It also requires strategy.
One of the most basic strategies we use with clients is through the creation of content that has been optimized for a set of key phrases for our targeted audience. Keeping content fresh and optimized is key. Studies have shown that fresh content that is original is a signal to search engines like Google, that your site is alive and viable.
To support this theory, I did some analysis of some blogs we manage. The owner of the blogs decided to drop content off of one blog and focus on the other. This decision gave me the perfect opportunity to test the ‘content’ theory.
With the blog that maintained fresh content, you can see how one of its most recent posts has pushed the rankings of the blog for its optimized keyphrase to page one of Google.
First we have the article with the optimized title “Consider these yoga exercises for a flat stomach”.
Now let’s look at how this blog rankings changed within a week for the term “yoga exercises for flat stomach”. It is in the 10th position, that is page one of Google. The term was ranking 14th andmoved up four positions.
This particular blog was optimized for what is called a ‘long tail keyphrase”. While this key phrase doesn’t have thousands of searchers, it does have 140 people per month typing it into Google. We want those 140 people to find this client’s yoga blog and brand so they will sign up for their class – which is an International Franchise with classes offered all over the world.
Now to look the blog of which we stopped writing consistent content for. This blog had been showing up for the keyphrases we set up for it, but as you can see from the red arrows pointing down, the rankings fell out of the top 100.
Here is another reason the first blog did so well, in addition to the keyword research that went into optimizing the content – we shared this article throughout the clients various social media sites and we spread it through our own online channels. We do this for many reasons, the primary being that today, search engines like Google take social media content as a cue for rankings.
So with all this said, yes there are a few other factors that weigh in on how a website or blog ranks within search engines but from our tests it was pretty obvious, pretty quickly, how a site can move up and down purely on content alone.