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By now, most companies know that social media is a great way to create exposure for a brand.

But what if your brand markets to other businesses?

In the not-so-recent past, a business-to-business (B2B) company’s marketing strategy leaned heavily on methods like cold calling and print advertising.

Today, B2Bs are finding that tactics like optimizing their websites for search and building strong social media campaigns are more effective.

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