There are a number of tricks and tips you and your small business can integrate into your online marketing strategy but we came up with what feel are the Top 5 as your SEO Solutions.
1. Author Rel Markup – This is also called Author Tags or Rel=Author. What this means is that if you write a blog or contribute to somebody else’s blog as an author you want your profile photo to show up next to the title of the blog article in Google. It would look something like this:
To make this Rich Snippet (yes, this is another term for this code) to show you must have a Google Plus account. The code is verified through your Google Plus account.
2. Optimized Title and Description Tags – If your website doesn’t have a unique title and description tag written for each of its pages or at the minimum its top five performing pages, it is most likely you aren’t receiving a whole lot of traffic from search engines for the keywords you are targeting. The only exception to this is if you have a well known brand name or are a celebrity.
This is how title and description tags work. Let’s say I am searching for a landscaping company in Phoenix who has design packages for me to choose from. I therefore type into my Google Search bar phoenix landscaping design packages. Here are the results I received.
As you can see within search results is a Title, which is underlined and it is followed by a website address and short description. The first result to show up for me that wasn’t paid for was Premier Outdoor Solutions | Landscape Design Landscaping Phoenix.
Where do you think Google received this exact title? It came from the title description that was written for this company’s website. The text describing the company beneath this title is called the Description Tag. Both the title and description contain the words I just Googled – Phoenix, Landscape Design, Packages.
Google cannot pull your website’s pages up without the matching language to go with what people are searching for. How do you know what people are searching for? This is another discussion and would fall under keyword research.
3. Have a Blog – There is no better way to put fresh content up on your site that is keyword rich and that takes advantage of particular keywords than with the use of a blog. Blogs do a lot of things for your website and not having one is like shooting yourself in the foot.
- Blogs provide valuable information to your clientele or potential clientele through your written expertise.
- Blogs can be written to utilize specific keywords or keyphrases so that they show up in the search engines and drive traffic to your site.
- Blogs keep your website appearing fresh to search engines and search engines like to know a website is alive and kicking before they put it within their search results.
- Blogs helps you build the very valuable ‘back link’ to your site. If somebody really loves what you have written, they may just put a link on their own blog that points to your website, sharing your information.
4. Offer a Newsletter – Growing your email list and keeping your name and information in front of existing clients and interested clients is extremely important. Putting together a newsletter that goes out at least monthly and nurturing the building of your email list is one of the most important investments you can make. If you think of it logically, somebody may stumble across your site searching for a product or service they know they will need soon. This person may not make the purchase immediately but when they are ready to make their purchase, you want them to remember you. The problem is that they most likely will forget about you the minute they leave your site – unless they have signed up for your newsletter and they are reminded of your company every month.
5. Utilize Social Media – Don’t just set up your social media accounts and let them sit – really know how to work them and for goodness sake put a link to your social media account on your website. There are two types of social media buttons on a website; one shares a blog post and the other links directly to your social media accounts. You should have both but at the very least have the icons that link to your Facebook, Twitter, and Google Plus accounts.
When people find your website and want to know more about you in real time, they typically go to your Facebook. People then “Like” a business page if they feel it will keep them in the loop with specials, discounts, or events. This is where knowing how to work your social media is important. You want to make a good impression on your visitors and keep their attention and loyalty. Social media for small businesses is an affordable way to market yourself.