Pinterest has become much more than a place for housewives to hang out and gather recipes.
Pinners like to do more than browse, they love shopping. Pinterest has been driving more sales than even Facebook and an average shopper spends between $140 to $180 when on Pinterest. In addition to this fact, 47% of US on-line consumers have made a purchase based on recommendations from Pinterest.
With all of this knowledge plus a ton of other statistics, it is no wonder a number of companies are targeting Pinterest for their branding and marketing. Making the most of this platform isn’t as easy as it may seem – there is definitely a strategy behind every smart and successful campaign.
To read more about what these entrepreneurs are doing, check out the latest article “Pinterest Marketing Tips: What You Can Learn from 20 Big Brands.”
If you would like to create a Pinterest marketing strategy for your company or brand, we would love to talk to you.