We just funded Augie and The Green Knight – this campaign had a goal of $30,000 and is up to $275,430. What is their product – a really cool book. Yes a book of all things. It is a children’s book with a female hero who is smart and nerdy. I can dig that. But if you look at the campaign you can see how everything was laid out well from the beginning.
People backing this campaign get a lot of cool stuff including a copy of the book, the ebook, limited edition prints, signed prints and much more. You don’t have to actually give a lot to get a lot back. Plus, the more people give collectively the more everybody gets. For instance, in their Stretch Goal chart, if $40,000 is raised Another Art Piece and one more print is added to the print set, $50,000 bookmarks added to all physical reward tiers, and etc.
Knowing what you get for what you give is spelled out twice, once in the right-hand column as usual and secondly within the text as a graphic. The graphic is also sharable through Pinterest and a share button. Yes, these campaigns have to rely on people like you and me to spread the news to gain more interest. Brilliant. Sometimes a visual of what people are getting when they support a campaign goes further than a description. Plus, as said before by having a graphic you can now share your incentives through social media mediums.
Because this campaign is promoting a book, they have included mockups of the book – it is most likely this book hasn’t gone to print yet but the author was able to at least build a mock-up so we can see what it would look like as well as the voice of the writer.
Last, the art is just plain cool and the concept cooler. This is why I supported this project. I for one would like to see more female heroes in children’s books that aren’t fairy princesses and I think this is the author’s intent as he just had a daughter of his own and realized not every girl’s life plan looks like a Disney character.
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