There has been a lot of talk about “responsive websites” lately due to the upcoming changes Google will be implementing on websites that aren’t responsive and how they will rank with mobile. There are also a lot of misconceptions about what responsive means. In review:
What is A Responsive Website
Responsive websites are designed to provide an optimal viewing experience for a wide number of devices and screen sizes. If you think about all the ways people are viewing your website right now – laptop, desktop, smartphone, flip phone, iPad, etc – you can see why it is important that your website looks the same within each frame. Nobody wants a scrunchy or wide website.
While a responsive website template or fluid grid is used as the basis to build the site, pages also must include a meta viewport element in the head of the document which gives the browser instructions on how to control the page’s dimensions and scaling. CSS media queries are then set.
Why You Should Have A Responsive Website
1. April 21, 2015 Google is rolling out a big update. If your website is not mobile friendly you can see your rankings drop significantly. Google has stated that it is important that they understand your mobile site setup. With Responsive Websites, the same HTML code is served on the same URL regardless of the users’ device. Google also has other reasons it is forcing people’s hands into responsive websites:
- Makes it easier for users to share and link to your content with a single URL
- Helps Google’s algorithms accurately index your pages.
- Requires no redirection for users, this reduces load time.
- Reduces mistakes that mobile stand alone sites are built with.
- Requires less engineering time to maintain multiple pages
- Saves resources when googlebots crawl your site.
2. Responsive Websites often increase conversion rates. Happy users means users who will stay on your site and potentially convert. If you are shopping on your iPad or phone and the website looks weird, doesn’t fit on the page – how likely are you as a consumer willing to stay on the site?
3. Easier to Manage. Having one website, one set of content for all platforms is much easier to manage than one website, one mobile site, etc. You optimize your own website for all platforms and devices and boom – you are ready to go.
Some Statistics You Should Know
- There are 4 billion mobile phones in use globally. 1.08 billion of these phones are smartphones.
- 50% of local searches are carried out on mobile devices.
- A second delay in page response can result in a 7% reduction in conversions.
If your website isn’t responsive or if you aren’t sure, give us a call today and let us help you fix the problem right away. 1-866-269-0233.