A BOOK REVIEW
“Human beings are born pioneers. The rise of corporatism (as opposed to capitalism) forced people into cubicles instead of out into the world, exploring and inventing and manifesting. The ethic of the Choose Yourself era is to not depend on those stifling trends that are defeating you. Instead, build your own platform, have faith and confidence in yourself instead of a jury-rigged system, and define success by your own terms.”
I loved this statement within James Altucher’s book “Choose Yourself”. In a time where people are seeking to find their own voice and now more than ever have the opportunity to express themselves more uniquely and widely due to the Internet, why wouldn’t somebody choose themselves?
Altucher states in his book that corporations hate people and don’t have any interest in their employee’s well-being or paying them well. With the opportunity to lay people off in 2008, corporate CEO’s are stating they don’t expect to rehire anytime soon as computers and software have replaced a number of jobs and therefore lowering costs.
Fewer jobs means people are now given the freedom to be true humans and to choose what they want to do based on what they enjoy doing. In saying this, it doesn’t mean you choose yourself and your path and then in six months make a million dollars. The book is more about the value in choosing what your passion is and finding a way to put yourself right where you belong.
If you are an artist, writer, performer – then great, don’t wait around for somebody to ‘discover’ you, choose yourself and get busy. If you are an amazing organizer, business analyst, marketer – don’t wait around for somebody to discover you and hire you nor reward you with a really large salary – choose yourself and do the work on your own.
Altucher states “this is about a new phase in history where art, science, business and spirit will join together, both externally and internally, in the pursuit of true wealth. It’s a phase where ideas are more important than people and everyone will have to choose themselves for happiness, just like I did.”
While many grow fearful at the thought of fewer jobs, what I have discovered is that more people who are leaving the comfort of their jobs are finding just as much work and maybe even more wealth.
Altucher states that by choosing yourself you also choose joy. Not falling into a routine of finding the right job and falling into place within that job, selling off your soul for whatever that employer asks of you – can be a difficult change. We are of a cultural mentality from the industrial age to find a career, work for the same company and retire. All of this is changing whether we like it or not. But this is a good thing because doing the same disappointing task over and over again leads to needing more money to buy more junk to make yourself happy.
“Every time you say yes to something you don’t want to do, this will happen: you will resent people, you will do a bad job, you will have less energy for things you were doing a good job on, you will make less money, and yet another small percentage of your life will be used up, burned up, a smoke signal to the future saying, “I did it again.”
I like everything this book represents. If you can get past Altucher’s personality, which is a bit abrasive, you can see the truth behind what he is saying. Altucher is somebody who has made, lost and remade millions of dollars and what better person to gather knowledge from. If anybody has been listening to Seth Godin or other new thinkers, they are hearing this same message. You don’t have to take what Altucher says on its own – there is a lot of supporting evidence toward the new movement of Choosing One’s self.