You have probably heard this term and anybody who has been in business long enough, can tell you it is true. If you want to make a sell, then the more people you sell to, the higher your chances in making a sell.
I was listening to a podcast on Hack the Entrepreneur this morning between Jon Nastor and Andrea Lake. Andrea Lake has founded 14 companies, starting at the age of 18. Andrea is a sales guru and business genius. When she said, “sales is a numbers game, if you call 100 people, you will sell at least one thing”, it reminded me that indeed sales is all about numbers.
Now, there is a lot more to sales than purely clicking off numbers, but for those of you who have started a new business, have a great product and just need to sell it – then knowing that the more you get out there and connect with people and try and make the sell, the more likely you will be to succeed.
Another way to gain “numbers” is improving the eyes on your website or brand. Driving more traffic to your website can be done through a number of ways.
- Optimize the website
- Use Social Media to drive traffic back to your website
- Advertise online or off (Adwords, Facebook Ads, Magazine Ads)
If your online marketer has done their job correctly, you will begin to receive targeted traffic to your website – people who have shown an interest in similar products to yours and therefore could easily become a potential client.
Measuring how much of your traffic is converting is easy enough to do with Google Analytics and setting up Goals. For instance, if you are getting 1,000 visitors and 10 people buy, that is a nice ratio of 10%. A more accurate conversion rate might be around 3%.
If nobody is coming to your website, then it is hard to hit these numbers. Many people feel once they have built their website and made it live, people will be flocking in by the numbers. What they discover is rather disappointing. It takes a lot of work to make your one website stand out in a sea of billions of other websites.
Not Making Conversions
Now let’s imagine that you are getting a lot of visitors to your website but still aren’t seeing the conversions, not even 3%. If this is the case then there is a big problem that must be broken down and fixed immediately. As Lake says, “you either have the wrong revenue model or your idea sucks.” I would add to that in saying that your sales technique may be wrong, your ecommerce page wonky, or people aren’t getting enough information to make a purchase. There are so many ways a deal can go wrong, so taking one item at a time and fixing it will usually help you determine the problem.
So breaking it down. You own a business. You have a product or service. You now need to SELL. If you are working hard at selling or have hired somebody to help you obtain more online traffic and still aren’t making the sell, then just start breaking it down, one piece at a time. Don’t get crazy and throw everything out at once or you won’t know what was broken and what actually worked
Most importantly, don’t give up. If something isn’t working right away, follow the rules of business and just keep tackling the problem bit by bit. Before you know it, you will know whether you should scrap your whole idea or move forward with great success.