Optimizing blog articles for SEO


Creating quality content is of utmost importance today in a world filled with a whole lot of information. Writing a really quality piece of content for your blog on your website has the potential to gain your business website visits.

Use Keyword-Rich Titles

Blogs are powerful within search engines and show up in particular searches due to their titles. The trick here is to use a keyword rich title that you have researched and know very few people have used.

For instance, a blog title could be “grand canyon white water rafting 3 day?” This is a long title and we call these ‘long-tail keywords’ – as keywords no longer mean just a few words but a string of words formulated in a way that only a searcher would use but other bloggers haven’t thought to try.

In this instance, we imagine a potential client as someone who has only three days to take for a vacation and has quantified it within their search. When we Google this query we see a modest amount of answers. Google says About 134,000 results. This may seem a lot but consider other queries.

Grand Canyon River Trip


Let’s take a more popular query – something in the order of supplements. If you start competing in the arena of short popular keyword titles such as “Best Vitamin B Supplement”, you can see how competitive that term is by simply typing it into Google.


writing about competitive topics


Google will show you how many results come of a simple query. For this phrase it is 5,850,000. Many of these companies are multimillion dollar companies with large marketing budgets or very established companies with large followings that would be impossible to beat out for such a topic. It is almost impossible to compete in such an arena.


Coming Up With Blog Title Ideas

Now it is your job to come up with a unique title that you know your customer would use but your competition isn’t using. Deciding on what topics to write about and how to put them into a form of a question or deciding on what people are seeking can be done in a number of ways.

  1. What are your customers asking you quite often in person or over the phone?
  2. What types of questions are people asking within online forums around your topic? You can explore forums specific to your industry or even try something like Quora.
  3. Research news in your industry and see what the latest rage is or topic of concern. Popular topics can change quite quickly so you want to be the first to talk about it and even hashtag it within your feed when you share you blog through social sites.


Using Your Title With Maximum Results

  • Keywords Should Lead Your Title. While Google will highlight the keywords within a title or query which makes the results pop, Google will also give more emphasis and relevance to an article that actually leads with the keyphrase right from the beginning.
  • Don’t be afraid to use a Colon to break up your long keyphrases. An example might be – “Grand Canyon White Water Trips: Only Have Three Days, Not A Problem.
  • Creating numbered lists or ‘listicles’ seem to be popular with our short attention spanned society. If you let your audience know ahead of time that you have 5 simple solutions for making their day better, they will continue to read your article. Lists are also to quickly take in and digest.

Keep Using Your Keyword

Once you have used your keyword or keyphrase in your title, remember to also use it within the body of your article and to name your accompanying photos with that keyword and give those photos title and alt tags that match that keyword. You can mix up the way the keyword is used to indicate what Google calls intent – which means Google no longer always matches keyphrase to keyphrase when serving up results, they will also pull articles with intent that also matches the title.

An example would be “three days for a vacation” and in another sentence, “if you have always wanted to raft the waters of the Grand Canyon.” You have worked in the intent and keywords within your blog article.


Optimize Your Article Within Your Blog

Last, you want to make sure Google shows your blog article just as you would like it to show up within search results. We like to use the WordPress Plugin Yoast as it will provide you the option to customize your articles title and description tag. Yoast also allows you to modify what your social media content will look like should someone share your article from your blog to their Facebook feed. The plugin appears as a box beneath your posting area such as this:

Yoast seo plugin for wordpress what it looks like