When it comes to technology, especially that of social marketing – it can be difficult to determine if your Social Marketer really knows what he or she is doing. Few business owners understand Social Marketing from top to bottom, while others just don’t have the time to monitor their chosen Social team.
Today we offer a few ways to check in on your Social Marketer’s basic skill set. If your Social hire isn’t taking these basic steps into consideration, you might want to re-think your strategy…
- Imagery: Does your Social team use bright, edited images? Are those images completely visible or hacked into pieces. Your brand’s image is represented by what is placed online. Every image counts. Here’s an example of a great image post, and an image post from someone who might not know what they’re doing…
GREAT IMAGE POST
NOT SO GREAT IMAGE POST
2. Stable Images: Does your Social team know how to edit your stable images for your brand’s posts? Simply check out your profile image (the small box image at the top of your business page). Is this a great photo or logo that represents your brand, or is it something that speaks nothing on what you do? When you respond to commentary, this is the image that will be seen by all of your followers and engagers. Check out these examples, great and… not so great…:
GREAT STABLE IMAGE
AND WELL… THIS PROFILE IMAGE IS FOR A TOY STORE. WOULD YOU HAVE GUESSED THIS?
About SEO Essential Solutions: A digital and social marketing agency located in Arizona, SEO Essential Solutions is known for their sweet skills in Social Imagery and following the latest and greatest best practices online. For more information visit: https://seoessentialsolutions.com today!