As Zips wanted to utilize their staff for as many of the digital efforts as possible, we taught their team to:
*Write quality blog articles, providing high quality images and unique information
*Use Facebook LIVE on the Zip-deck to allow potential guests to see what their Zipline Tour would look like and to build excitement toward the potential of having this experience
*Post to Facebook regularly, optimizing posts and images prior to posting
The SEO Essential Solutions team then set up the Facebook pixel for targeting audiences. Audiences were crafted to include individuals already in the defined area, interested in the area, visitors to the website and those who engaged in watching a Facebook video. Facebook ads for those specific audiences, helped to guide potential guests through the sales funnel. Audiences were also built for eco-friendly middle aged individuals, families seeking adventures or experiences to have together, honeymooners, and demographics of those who regularly visited the area. Additional audiences were built targeting employees of local news outlets, tour magazines and outdoor adventures publications to promote offers and awards for the company.
SEO Essential Solutions created a Pinterest account for Zips, crafting and optimizing several boards for key search terms. We pin and actively engage with the Pinterest community on behalf of Zips to build brand awareness and loyalty.
Lastly, we take the content, produced by Zips, and distribute it across the web. We focus on specific boards, forums and sites that feature the target demographics for Zips. Due to our high performing distribution accounts we have had for years, our client’s content is often placed in front of others’.