Great Marketing Starts with Great Research
When marketing your company, no matter how wonderful your product or service might be, there will always be more information you could use to boost [...]
What To Look For In A Digital Marketing Agency
Digital Marketing Agencies. You have heard of the term digital marketing or maybe SEO but when it comes to figuring out how to hire a [...]
Being Number One in Google, and What That Really Means
Several years ago, and even now, many companies didn’t even know what SEO was. There are marketing companies that now claim they ‘do SEO’ [...]
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Making A Living and Making A Life: Small Business Owner Quandries
We set out to walk the Camino de Santiago, an ancient pilgrimage in Spain. The plan was created almost two years before we actually [...]
Improving Conversions on Your Website: The Missing Factors
You have built your website and maybe you even have a lot of traffic – so now that you have accomplished the difficult portion of work, maybe you are asking yourself why more people aren’t ‘converting’.
Mapping Your Buyers Journey Through Your Website
Understanding what motivates those who visit your website to either contact you, make a reservation or a purchase is critical in today’s world were [...]
Google Local Map Search Results in a 3-Pack Rather than 7-Pack
You may have noticed that when searching for a local service in your community, that Google is now showing only three businesses at a time [...]
How Do You Know It Works? Feedback and Marketing
To this day, on every single Sunday in every single market, this company still buys newspaper advertising –even though the only real piece of feedback they ever got is that the ads don’t work.
5 Best Business Podcasts For Entrepreneurs
As small business owners, facing new situations, learning new strategies, and maintaining professional skills are all part of the landscape. Having other small business [...]
Michael Singer’s Surrender Experiment
I am anxiously awaiting for Michael Singer's book The Surrender Experiment to arrive. Having just finished reading The Untethered Soul, I just can't get enough [...]