Starting your marketing journey should always begin with a digital audit. A full digital audit is made up of three components:
SEO Digital Audits – The SEO Digital Audit is first, a full website scan, to identify: broken code, missing title and description tags, identical tags, missing photo alt and description tags, page speed issues, sitemaps.XML, robots.txt, keyword matching and density, website usability, broken pages and broken links, website architecture, and link profile analysis. You would be surprised at how many sites we audit that are broken in numerous pages. These breaks send signals to Google that your site just isn’t up to par.
We also analyze the competition’s: website, content, links and social strategy so that we can define what they are doing that you could also be taking advantage of. We also determine where the competitor is placing most of their online efforts, so that we can strategize to go above and beyond that AND take advantage of efforts the competitors are not yet utilizing.
Content Audit – A Content Audit is the evaluation of the type of content utilized on and off of a brand’s website. We analyze content within the blog, copy within the website, as well as the marketing message that is being displayed to potential clients. Our team also analyzes and evaluates items such as: keyword density, keyword cannibalization, and the effectiveness and usefulness of the content provided by the brand. Not sure what any of this really means? That’s OK. In our audit documents provided we outline what each of these evaluations is really about and what we found regarding your site and your competitor’s site(s).