You might be thinking, okay, I see the value in discovering whether my website is broken and going nowhere, but what about this social and content review thing? So here is the deal – there are a lot of companies putting big money out there to sell adventure travel experiences. These big companies are capable of really spending time putting together their design and branding experience from top to bottom. With that being said, they are able to ‘appear’ much bigger and nicer than maybe they are.
Members of our team have toured with a lot of smaller adventure tour companies. These companies are often built by one person or two, who had a true passion for their vision. This passion pushes these companies to go all out, to make sure you have a great time, and to make sure that your experience was well worth your hard-earned money. They have guides, passionate about each experience. These trips would blow your mind, the memories were those you would think about and remember for years to come. However, if you visited the Facebook page or the blog of one of these companies, you would think…”meh” – and likely not give the company a second thought.
Today, the attention span of a website viewer online is so short, that if you don’t wow a prospective client right away, you will lose them indefinitely. Those individuals who likely should have been your customer will move on to another experience that ‘appears’ to be more together and fitting for them. The problem is, often, the company they choose just has a better photographer and branding strategy – rather than a better tour offering.
So, with that being said, it is very important that you get your social media profiles, imagery, and content production calendar all sorted out and methodically utilized. You may not even notice where there are glaring holes in your social accounts or on your blog, and that is where companies like ours can help. In a Digital Audit, we will point out where you have missed the trail, and where you are right on track. We will help you lay out a better path and make sure you stay on it moving forward. Repeating these types of processes and procedures is the only way a small but great company will continue to grow and stay ahead of the competition. Images can literally – be everything.
With more millennials now booking trips, you better believe they will notice your seemingly small flaws like one big train wreck. Their eyes and minds are trained to use websites on their phone with such keenness, that every time they can’t find what they want to see or feel, or even experience a function/booking system that doesn’t work – you are out and the next company is up-to-bat.